Olivier Gelly, originally from Perpignan, was inspired by the cultural heritage of his region and his love for traditional craftsmanship. With Payote, he wanted to show that the espadrille could be a trendy, comfortable product that could be adapted to different styles and occasions. 

It's a false start that gives Olivier a great idea: he goes to work with a pair of mismatched espadrilles, one in 41 and one in 43. In the evening, he decides to personalise his pair with paint, colours and markers so as not to confuse them anymore.

Once at his feet, he was a hit the next day with customers. It was this little anecdote that gave her the idea to launch her own brand of espadrilles. With no money set aside, the Payote adventure began with a first stock bought through the sale of Olivier's car. 

From the beginning, Olivier Gelly's commitment to quality and local know-how has been a pillar of the Payote brand. The espadrilles are made in France, which not only ensures a high level of quality but also supports the local economy and French artisans. This approach has helped Payote differentiate itself in the market and build a strong brand with a distinct identity.

Payote, the name chosen, is a nod to the region where the brand was born. It was when he heard a child coming out of a Catalan school and asking for his teddy bear by calling it "pellote" that Olivier found his inspiration. In Catalan, "pellote" means "rag", children commonly use this word to refer to their stuffed animal. Payote has another meaning under its sole: written differently, "pahutte", is a small beach hut reminiscent of summer. Perfect to recall the brand's flagship product which are the French espadrilles.