The Cherbourg umbrella becomes an irresistible companion in uncertain times. It is said that when two owners of a Cherbourg Umbrella cross paths, in any city in the world, a feeling of belonging to the brand appears on both their faces. Its uniqueness and quality unite us in the four corners of the world.

An iconic brand

The owner of a Cherbourg umbrella recognizes and then tells his friends about the importance of the quality and safety of the umbrella he buys, gaining confidence in his branded umbrella over time until the "Cherbourg" becomes his irresistible companion in uncertain times. Designed and built to last a long time, it quickly becomes a deeply sentimental gift. The brand respects these values and provides after-sales service through the Manufacture. Making this work of pleasure an investment in the future. Today, the name "Parapluie de Cherbourg" alone stands for a solid, iconic and indestructible umbrella brand.

Every detail of your branded umbrella counts, and nothing is insignificant. Indeed, a Cherbourg umbrella has a closure on the panel opposite the coat of arms, defined by two thick straps, which play with the wind on its canopy. It's a good idea to roll the fabric up in its folds, take the two straps together, wrap them around the canopy and slide them elegantly. The brand has opted for this refined yet practical closure and opening, to ensure the beauty of your Cherbourg umbrella. This is the insider detail of the Cherbourg Umbrella.

A Le Parapluie de Cherbourg brand umbrella is above all an attitude of elegance, savoir vivre, gallantry, delicate attention and protective comfort in the face of inclement weather. It has entered the circle of lovers of authenticity in the same way as a fine handbag, a fine pair of shoes, a pen, a watch, a suitcase, a car, a piece of jewelry... Indeed, its beauty can be recognized and spotted when out and about. Closed, it will accompany and punctuate your steps thanks to its spindle-shaped descending line. Open, its pronounced curvature thanks to the regular curvature of the ribs, and its expertly cut and sewn canvas, tightly stretched over the frame, give it a unique and unmistakable look. Everything has been studied and created in a natural way to let you discover the senses of this Art de Vivre unique to the brand. A timeless brand umbrella passed down through the generations.

1800
Leather manufactures

Manufactures de cuir Yvon sets up in Cherbourg. From father to son, the family tanneries collect prizes and medals in national competitions and supply the biggest brands.

1963
The Umbrellas of Cherbourg

Shooting of Jacques Demy's film "Les Parapluies de Cherbourg". This is the first film to be entirely sung and filmed in the streets of Cherbourg. This love story, starring Catherine Deneuve, won the Palme d'Or at the 1964 Cannes Film Festival. The people of Cherbourg, who were enthusiastic during the filming, became a little morose following the publicity the film generated for their town. The town became famous for its bad weather.

1986
The Real Cherbourg

Twenty-three years after this work, Jean-Pierre Yvon, a photographer in Paris and around the world, returns to his "land of secret gardens", the Cotentin, and restores the city's coat of arms. In 1986, he created and registered the trademark "Le Vrai Cherbourg". Handcrafted with French know-how, the Vrai Cherbourg is tested in the wind tunnel to validate its resistance while preserving its beauty.

1994
Japan

Le Véritable Cherbourg goes abroad and meets Japan's Crown Prince Hiro Nomya Sama. He honored French fashion designers and manufacturers at the international Trade Fair (Art de vivre) in Tokyo. The brand rolls out its designs internationally, winning over a broad public with its elegant products.

2011
The ParaPactum

Creation of the ParaPactum brand. To ensure the protection of VIPs and VIPs, the ParaPactum is without equal in the world. Patented, it is designed as a high-performance sailboat. While the materials and architecture of the ParaPactum are built to withstand the test of time, its strength lies in the elegance of its lines. In fact, extreme tests are carried out: in wind tunnels by the CNAM's Institut Aérotechnique de Saint-Cyr-L'Ecole, with dogs (25 kg thrown at 35 km/h) and various blunt objects thrown at full power...

2012
Our trophies

Le Véritable Cherbourg was awarded a number of trophies, including : Trophée INPI, awarded to congratulate the skills, knowledge and universe of an innovation; Made in France, awarded to a product made in France Stars et Métiers, awarded for excellence in craft innovation. Le Véritable Cherbourg receives the Qualité Tourisme label. It is awarded by the French government to validate the quality of services offered by a professional in the tourism sector. These honorable awards are proof of the brand's excellence and unique know-how. What's more, the French customs authorities validate the brand's French manufacturing: it receives an approved exporter number.

2018
Brand expansion

Charles Yvon, son of Jean-Pierre Yvon, has been immersed in the family business for as long as he can remember. He first became involved as an innovative developer before taking over as CEO in July 2018. With a scientific background, Charles Yvon went on to train in Management at E2SE in Caen, before joining the prestigious business school EM Grenoble. No sooner had he taken over the reins of Le Véritable Cherbourg than Charles Yvon began developing the brand in France and abroad. From 35 retailers, he aims to grow to 100 by the end of 2019. Always full of ideas, Charles continues to boost the brand's image through new collaborations with prestigious houses. For a Made in France that makes sense, but also to support the local economy, the young entrepreneur is determined to get closer to his suppliers. Latest example: umbrella stands made in Bricquebec...